If I put this json into the http://jsonlint.com/ json validator and click "Validate" it formats it nicely, and tells me I have valid json. Now you can see better how json works - each line of a csv becomes an object in json. Every single piece of data comes with a name first, basically what would be the column name if the data were in a csv. (Scroll down and I'll tell you why we sometimes use json and not csv.)
Can someone get me a link / download / something of an example of the data you've been collecting on searches? Jonathan Dahan?? Have you been collecting this? Or Ishac Bertran do you mean your own Google searches? Thanks!!